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      <image:title>Blog - 5 tips voor een goed verhaal bij productvergelijkingen - Kans voor verduurzaming Als het aan Questionmark ligt, zien merken productvergelijkingen op gezondheid en duurzaamheid als kans voor verbetering en verdere verduurzaming. Gustaaf: ‘Daarom is onze onderzoeksmethode publiek inzichtelijk en is er voorafgaand aan de publicatie van onze vergelijkingen altijd al contact met de merkeigenaren van de producten. Dit kan nooit direct ons oordeel beïnvloeden, want ons onderzoek is onafhankelijk en wetenschappelijk onderbouwd. Wel biedt het je als merk de mogelijkheid om de juiste data aan te leveren en je voor te bereiden , voordat je vergelijking gepubliceerd is.’ Liedeke: ‘Als je bovenstaande tips in praktijk brengt, inclusief goede context en menselijk verhaal, stijgt dat boven alle rankings uit.’</image:title>
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